Do you want to grow your business easily? Check out these tips

There is an economic crisis all over the world today. Inflation is increasing in different countries. Many countries are going bankrupt econ...

What is Marketing? Pulling It All Together

At the start of this chapter, Figure 1.1 presented a simple model of the marketing process. Now that we've discussed all of the steps in...

The Growth of Not-for-Profit Marketing

In the past, marketing has been most widely applied in the for-profit business sector. In recent years, however, marketing also has become a...

Business Marketing Strategy: Designing the Business Portfolio

Guided by the company's mission statement and objectives, management now must plan its business portfolio - the collection of businesses...

Company and Marketing Strategy: Defining a Market - Oriented Mission

An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following...

Marketing: What is Customer Equity? Building Customer Equity.

The ultimate aim of customer relationship management is to produce high customer equity Customer equity is the total combined customer lifet...

Marketing: Partner Relationship Management

When it comes to creating customer value and building strong, customer relationships, today's marketers know that they can't go it a...