আপনি কি খুব সহজেই আপনার ব্যবসায় উন্নতি করতে চান? জেনে নিন এই টিপসগুলো

সারা পৃথিবীতে আজ এক অর্থনৈতিক সংকট বিরাজ করছে। বিভিন্ন দেশে হু হু করে বাড়ছে মুলস্ফিতি। অনেক দেশ দেওলিয়া হয়ে যাচ্ছে অর্থনৈতিক ভাবে। সে দেশের ...

What is Marketing? Pulling It All Together

At the start of this chapter, Figure 1.1 presented a simple model of the marketing process. Now that we've discussed all of the steps in...

The Growth of Not-for-Profit Marketing

In the past, marketing has been most widely applied in the for-profit business sector. In recent years, however, marketing also has become a...

Business Marketing Strategy: Designing the Business Portfolio

Guided by the company's mission statement and objectives, management now must plan its business portfolio - the collection of businesses...

Company and Marketing Strategy: Defining a Market - Oriented Mission

An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following...

Marketing: What is Customer Equity? Building Customer Equity.

The ultimate aim of customer relationship management is to produce high customer equity Customer equity is the total combined customer lifet...

Marketing: Partner Relationship Management

When it comes to creating customer value and building strong, customer relationships, today's marketers know that they can't go it a...

Marketing: The Changing Nature of Customer Relationships

Significant changes are occurring in the ways in which companies are relating to their customers. Yesterday's big companies focused on m...

Real Marketing: The Power of Customer Delight

When you were a child, you probably didn't like it much when your mother made you vacuum around the house. You probably still don't ...

Hard work is the mother of good fortune

There is no substitute for relentless hard work and dedication to achieve something. Bad luck has to be overcome by hard work. Believers in ...

The benefits of reading a printed book

A good quality book means a very useful friend. There is no substitute for reading books to gain knowledge, expand the window of the mind, o...

How GRE will help you to get a scholarship

GRE is an acronym for Graduate Record Examination. GRE is very important for those interested in pursuing higher education at the postgradua...

How to turn on dark mode in excel

Many have become accustomed to using social media at night. It also causes eye problems such as lack of sleep. That's why many apps also...

Ways to reduce data costs on WhatsApp calls

WhatsApp is currently one of the world's leading messaging apps. It has millions of users worldwide. Everything from personal chat to im...